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SoFi and Prudential Financial Team up to Help Expand Access to Life Insurance for More Americans

$PRUPress releaseOct 21, 2026, 9:00 AM ETRead the release

Prudential Financial and SoFi launched a partnership making Prudential's SimplyTerm term life insurance available directly inside the SoFi app to its more than 15 million members. The fully digital experience, built and operated by SoFi, offers instant quotes and often allows eligible members to obtain coverage in minutes without a medical exam or lab work.

Key figures

Pru aum
$1.6 trillion
Sofi members
15.8 million
Uninsured or underinsured americans
nearly 100 million

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