EPIC® Enters Growing Meat Sticks Category with the Launch of EPIC® Sticks in Original Beef, Wagyu Beef, Rotisserie Chicken and Hot Honey Chicken Varieties
General Mills' EPIC brand is launching its first meat-stick line, EPIC Sticks, in four varieties: Original Beef, Wagyu Beef, Rotisserie Chicken and Hot Honey Chicken. The sticks offer up to 10g of protein, are gluten-free, dairy-free and Paleo-friendly, and are made with 100% grass-fed beef or free-range chicken. They are available now on Amazon and at Sprouts, with a nationwide retail rollout planned for 2027.
Key figures
- Protein per stick g
- 10
- National retail rollout
- 2027
- Meat snacks category growth
- nearly 12% over the past year (Circana)
AI analysis
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