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Build-A-Bear Workshop Becomes First Brand Partner to Open a Store Experience Inside Hard Rock Cafe Piccadilly Circus in London

$BBWPress releaseOct 21, 2026, 9:58 AM ETRead the release

Build-A-Bear Workshop announced a partnership making it the first brand partner to open a store experience inside Hard Rock Cafe Piccadilly Circus in London, beginning Oct. 26. The location pairs Build-A-Bear's Make-Your-Own experience with exclusive Hard Rock-themed merchandise, including miniature Classic Tee and Hoodie replicas and a commemorative pin set.

Key figures

Revenue
529800000
Countries
30+
Location count
650
Fiscal year revenue note
$529.8M total revenues for fiscal 2025, 5th consecutive year of record results

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