Large National Dairy Achieves 17% Sales Lift with ReposiTrak Touchless Retail™
ReposiTrak announced that a large national dairy using its Touchless Retail merchandising program at a large American retailer achieved a 17% sales lift, measured as the four-week average change from trend. The program supplements the dairy's existing merchandising organization, adding coverage in stores and time periods where execution has the greatest impact, at a lower cost than traditional merchandising models. The release follows earlier storm-related results at the same retailer, where weekend sales rose 6% despite a pre-storm buying surge.
Key figures
- Sales lift
- 17%
- Rework revisit rate
- less than 0.5%
- Weekend sales lift storm
- 6%
- Merchandiser show up on time rate
- 99%+
AI analysis
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