The End of the Flat White? Oatly’s Future of Taste Report Identifies Four Key Trends Shaping Café Menus
Oatly published its second annual Future of Taste Report, drawing on more than 200 interviews with drinks professionals across 21 countries to identify four café menu trends. The trends include botanical and fermented ingredients, cafés as community hubs, growth in non-coffee drinks, and texture-driven beverages — with Oatly Barista products featured in the accompanying recipes.
Key figures
- Countries surveyed
- 21
- Interviews conducted
- more than 200
- Experts citing community
- 51%
- Experts citing mouthfeel
- 72%
- Coffee jelly search growth
- 90% year-on-year
- Experts citing herbs botanicals
- 40%
- Experts mentioning fermentation
- 56%
- Experts citing non coffee tea drinks
- 82%
AI analysis
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