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Target Completes SoHo Store Transformation, Bringing Style and Design to Every Target Run

$TGTPress releaseOct 22, 2026, 8:00 AM ETRead the release

Target completed the transformation of its SoHo flagship store, unveiling a redesigned lower level spanning home, wellness, toys, and food and beverage. The company says apparel and accessories has emerged as the store's highest-performing category, with nearly two-thirds of consumers aware of Target SoHo saying it makes the brand feel more stylish.

Key figures

Ny stores
109
Soho opened
Nearly a year ago; apparel and accessories is the store's highest-performing category
Ny employees
20000

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