IBM and Scuderia Ferrari HP Expand AI-Powered Fan Experience Ahead of the United States Grand Prix
IBM and Scuderia Ferrari HP unveiled new AI-powered features in the Scuderia Ferrari mobile app ahead of the United States Grand Prix, including a Race Timeline, expanded Race Summaries, and a Pitstop Reaction Game. The features are built with IBM Bob, IBM Consulting Advantage, and watsonx, deploying 70+ reusable AI skills and 30+ agents, with a reported 30% productivity gain in the app's product development lifecycle. Following the May 2025 app relaunch, downloads rose 35%, average monthly active users grew 36%, and engaged sessions lifted 35% in the first year.
Key figures
- Ai agents
- 30+
- Tifosi community
- nearly 400 million
- Reusable ai skills
- 70+
- Engaged sessions lift
- 35%
- Mau growth first year
- 36%
- Pdlc productivity gain
- 30%
- Download growth first year
- 35%
AI analysis
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