BetMGM and the National Football League Extend Partnership in Canada
BetMGM, the 50/50 joint venture between MGM Resorts (NYSE: MGM) and Entain, extended its partnership with the NFL as an Official Sports Betting Partner in Canada for one year. The agreement, ongoing since 2022, covers digital and retail sports betting in Ontario and Alberta and includes use of NFL marks, team logos, and Super Bowl branding in marketing, alongside integrity and responsible-gambling commitments.
Key figures
- Extension length
- one year
- Partnership start year
- 2022
- Betting markets per game
- more than 500
AI analysis
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