Taco Bell® and PepsiCo Commit to 11 More Years Together, Keeping the Iconic Mountain Dew® Baja Blast® Flowing and Beverage Innovation Moving Forward
PepsiCo renewed its U.S. partnership with Taco Bell for another 11 years, keeping its beverage portfolio including Pepsi, Mountain Dew and exclusive Baja Blast across Taco Bell locations nationwide. PepsiCo will also serve as Taco Bell's beverage partner in Canada, the United Kingdom, Ireland and Thailand, and the companies plan new crafted, functional and energy beverage collaborations.
Key figures
- Baja blast revenue
- $1 billion+ (billion-dollar brand)
- Fy2025 net revenue
- $94 billion (PepsiCo, stated in boilerplate)
- Partnership term years
- 11
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