The Coca-Cola Company Selects Agency Partners to Accelerate the Future of Marketing

Coca-Cola completed a global marketing operating system review and will retain WPP Open X as media partner globally except North America, Japan and South Korea. Omnicom has been selected as media partner in North America, working alongside WPP StudioX, while Dentsu continues handling Japan and South Korea and WPP remains global creative partner. The new structure phases in beginning Dec.

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