Bath & Body Works Debuts First Feel Good Concept Store, Offering a New Store Experience Designed to Make Fragrance Discovery Easier
Bath & Body Works opened its first Feel Good concept store at SouthPark Mall in Charlotte, North Carolina, the first of three such locations opening this fall. Additional stores will open at Easton Town Center in Columbus, Ohio in late October and at Palms at Town & Country in Miami in November. The format emphasizes an open floorplan, hands-on testing stations, a digital Fragrance Finder, and clearer product information as part of the brand's Consumer First Formula strategy.
Key figures
- Concept store count
- 3
- North american stores
- 1,900+
- International locations
- 500+
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