Vital Farms Introduces a Higher Standard for Free-Range Eggs Through Limited Pilot at Select Target Retail Stores
Vital Farms is piloting a new Free-Range egg line at select Target stores across the South and Southeast beginning this week. The line carries a suggested retail price of less than $5 per carton, an accessible price point aimed at reaching more households while the company claims a higher animal-welfare bar than typical free-range products.
Key figures
- Partner stores
- select Target stores in South and Southeast
- Suggested retail price
- less than $5 per carton
AI analysis
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