Agoda and Busan Report Growth in First-Time and Repeat Visitors in First Year of Partnership
Agoda, Booking Holdings' Asia-focused digital travel platform, marked the one-year anniversary of its tourism partnership with Busan, South Korea's second-largest city. During the April-August 2026 campaign, Agoda recorded a 77% increase in Busan searches versus the prior 140 days, with 40% of campaign bookers first-time visitors to South Korea.
Key figures
- Search increase pct
- 77%
- Busan visitors through aug 2026
- approximately 3.43 million
- First time visitors to korea pct
- 40%
- Repeat visitors new to busan pct
- 28%
- Korea foreign visitor target 2029
- 30 million annually
AI analysis
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