22nd Century Expands the Pinnacle Pure Portfolio To 6 SKU’s With Addition of 100’s and Menthol Varieties
22nd Century Group expanded its Pinnacle Pure tobacco-and-water cigarette lineup with 100's and Menthol (Green) varieties, bringing the portfolio to 6 SKUs. The brand, launched in Q2 2026, is growing rapidly across a launch partner's roughly 1,500 retail outlets, and the new varieties are expected to begin shipping in December 2026. Management frames the broader lineup as a way to reach the roughly half of U.S.
Key figures
- Sku count
- 6
- Retail outlets
- 1500
- Shipping start
- December 2026
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