Herc Holdings Inc. Announces CEO Succession Plan
Herc Holdings announced that president Aaron Birnbaum will succeed Larry Silber as CEO effective Jan. 1, 2027, with Silber transitioning to executive chairman. Birnbaum has 35+ years with the company, was appointed president in January 2026 after serving as COO since 2020, and will join the board at the transition. Concurrent board changes: Patrick Campbell moves to independent director and Michael Kelly becomes lead independent director.
Key figures
- Employees
- approximately 10,000
- Locations
- 607
- Effective date
- 2027-01-01
AI analysis
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