ThredUp Report Finds One-of-a-Kind Beats Brand New for Holiday Gifts, as 62% of Americans Plan to Buy Secondhand
ThredUp released its 2026 Holiday Resale Report, finding 62% of Americans plan to buy secondhand this holiday season and 55% would prefer a one-of-a-kind secondhand gift over a new mass-produced one. ThredUp proprietary data shows holiday items sold rose 37% from 2023 to 2025, outpacing 22% growth for full-year sales over the same period. The release is a marketing-oriented seasonal survey (conducted by GlobalData among 2,123 U.S.
Key figures
- Survey respondents
- 2123
- Pct gift budget secondhand
- 37%
- Pct americans buying secondhand
- 62%
- Holiday items sold growth 2023 2025
- 37%
- Full year items sold growth 2023 2025
- 22%
AI analysis
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