T-Mobile Shakes Up Wireless Again with First-Ever T-Mix: Built for Value, Powered by Customer Choice
T-Mobile launched T-Mix, a first-of-its-kind personalized wireless program with three plans — Standard, More and Loaded — available in November, letting customers allocate Picks across partner benefits like streaming, gaming, food delivery and device promotions. Pricing starts at $55/month for Standard (1 Pick), $75/month for More (2 Picks) and $95/month for Loaded (3 Picks), with benefit selections changeable four times a year and no added cost within change windows. The program bundles an industry-first lineup of partners including Apple, Delta, DoorDash, ESPN, Google, Hulu, Netflix, Pandora, Paramount+, SiriusXM, XBOX and YouTube — a wide-ranging content and services partnership push.
Key figures
- T mix more price
- $75/month for one line, includes 2 Picks
- T mix loaded price
- $95/month for one line, includes 3 Picks
- T mix standard price
- $55/month for one line, includes 1 Pick
- Benefit change frequency
- every three months / four times a year
- Loaded plan annual value
- over $1,440 a year per line
- T mobile tuesdays freebies
- over $900 worth of freebies per customer last year
- Avg industry subscription spend
- $219 a month
AI analysis
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