Purina Dog Chow Joins 100th Macy's Thanksgiving Day Parade®
Purina's Dog Chow brand will debut a 'Salute to Service Dogs' float in the 100th Macy's Thanksgiving Day Parade, celebrating the brand's centennial and its veterans service-dog program. For Macy's (M), the news is routine event sponsorship content for its marquee holiday property, which airs November 26 on NBC and Peacock. A companion social campaign donates $1 per eligible post, capped at $30,000, to six service-dog charities.
Key figures
- Donation cap
- $30,000
- Donation per post
- $1
- Parade march number
- 100th
- Dog chow founding year
- 1926
AI analysis
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