Bath & Body Works Kicks Off the Holidays with Season of Wonder Starring Zooey Deschanel as Holiday Wonder Maker, with More to Come
Bath & Body Works launched Season of Wonder, its most ambitious holiday campaign yet and largest media buy to date, starring Zooey Deschanel as Holiday Wonder Maker. The 360-degree campaign spans YouTube, connected TV, social, out-of-home, and in-store experiences, and the collection is available now at stores and online in the U.S. and Canada, with select products at Ulta and Amazon.
Key figures
- Store count us canada
- 1900
- International locations
- 550-plus
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