PACSUN TAKES A VICTORY LAP IN AUSTIN WITH ITS BIGGEST FORMULA 1 UNITED STATES GRAND PRIX WEEKEND YET
Pacsun reported its biggest Formula 1 United States Grand Prix retail weekend yet in Austin, with trackside sales up 19% versus 2025 and more than 177% cumulative growth since its first pop-up in 2023. The release highlights the strength of the Formula 1 licensing partnership, which dates to 2022, and Formula 1's growing pull on youth fashion culture.
Key figures
- Revenue Yoy
- 19%
- Collection price range
- $35-$175
- Trackside sales growth since 2023
- 177%
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