Target Reimagines Home Brand Threshold with More Style, Design and Value
Target announced a major reinvention of Threshold, its largest owned Home brand at nearly $3 billion in annual size, adding more than 800 new items across all stores and online. Early results are positive: reinvented products already in market, including throws, decorative accessories and candles, are seeing double-digit growth, and store tests show mid-single-digit lifts in sales and units.
Key figures
- New items
- 800
- Price cuts
- Performance Sheets $50 queen / $60 king; queen comforters $69, down from $89
- Store test lift
- mid-single-digit lifts in sales and units
- In market growth
- double-digit growth on reinvented products
- Threshold brand size
- nearly $3 billion
AI analysis
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