OptimizeRx and PulsePoint Partner to Connect HCP Media Across the Funnel

OptimizeRx announced a partnership with PulsePoint making its authenticated EHR and e-prescribing inventory available programmatically to PulsePoint clients. The integration adds 250,000 incremental NPIs and extends PulsePoint's programmatic EHR reach to over 1 million NPIs, with availability expected in November 2026. PulsePoint is among the first DSPs to integrate the inventory since OptimizeRx opened its network to programmatic buying in June 2026. Strategically, the deal reduces fragmentation in omnichannel HCP marketing by letting brands buy point-of-care media alongside other channels rather than as a separate line item.

AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.