Coty and Brandlight Unveil Strategic Partnership to Strengthen Brand Visibility Across AI-powered Search and Discovery

Coty announced a strategic partnership with Brandlight, an AI visibility platform, to strengthen how its beauty brands appear in AI assistants and generative AI search. The deal will accelerate Coty's Generative Engine Optimization capabilities, giving brand teams new tools and insights as consumer discovery shifts from traditional search engines to AI-driven recommendations. Early pilots showed optimized content and product pages improved Coty brands' visibility in AI-generated recommendations, including beyond direct brand-name searches.

AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.