Schwab Advisor Services Announces National RIA Day, the First Annual Day Celebrating Independent Registered Investment Advisors
Schwab Advisor Services announced the creation of National RIA Day, an annual day recognizing independent registered investment advisors, to be first observed on February 17, 2027 and annually on the third Wednesday of February thereafter. The announcement was unveiled at Schwab IMPACT 2026, with inaugural partners including the CFP Board, the Foundation for Financial Planning, and the Investment Adviser Association; Schwab will ring the NYSE closing bell on the inaugural day. The release is brand-building for Schwab's advisor custody franchise, which serves nearly 17,000 RIAs and safeguards nearly $6 trillion in client assets.
Key figures
- Rias served
- nearly 17,000+
- Client assets
- nearly $6 trillion
- Inaugural ria day
- February 17, 2027
- Advisor dedicated employees
- more than 3,000
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