85% of Australians Would Switch Retailers if AI Finds a Better Deal this Peak Shopping Season
Manhattan Associates published commissioned survey research finding 85% of Australians would switch retailers if an AI shopping assistant found the same product cheaper elsewhere ahead of Black Friday and Christmas. The survey of 500 Australian consumers found 83% expect AI to play a role in their shopping, but 78% would verify AI-recommended deals against retailer websites, and 53% prefer completing purchases directly with the retailer rather than through an AI assistant.
Key figures
- Survey respondents
- 500
- Record black friday spend last year
- $23.8 billion
- Pct would switch retailer for ai better deal
- 85%
AI analysis
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