Columbia Sportswear to Give Away Survival Bunker with Launch of the “Don’t Panic Room”
Columbia Sportswear launched the 'Don't Panic Room,' a social marketing campaign and contest offering a stocked 40-foot off-grid bunker plus $35,000 to one winner. The campaign features CEO Tim Boyle in a launch film and promotes products including the Terwilliger Trail jacket with Omni-Heat Infinity technology and Tellurix Titanium OutDry footwear.
Key figures
- Contest end
- 2026-11-24
- Cash prize usd
- 35000
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