AstraZeneca and Mark-Paul Gosselaar Launch Meet Your Mark to Raise Awareness of Cancer Biomarker Testing
AstraZeneca launched Meet Your Mark, a public health campaign featuring actor Mark-Paul Gosselaar to raise awareness of cancer biomarker testing. The campaign encourages patients diagnosed with cancer to ask their doctors about biomarker testing, which can guide more personalized treatment decisions; AstraZeneca cites that only about one-third of US patients with advanced cancer currently receive testing.
Key figures
- Study survey size
- more than 1,200
- Testing value endorsement
- more than 75%
- Advanced cancer testing rate
- about one-third
AI analysis
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