BioLargo Introduces barebird, a Company-Owned Brand, Reuniting Key Teams Behind Pooph's Consumer Market Success
BioLargo launched barebird, a company-owned consumer brand built on its CupriDyne odor-elimination technology, marking a shift from supplying the Pooph brand to owning consumer product revenue directly. During its Pooph supply relationship, that brand generated more than $125 million in CupriDyne-based product sales, of which BioLargo recognized over $20 million in revenue; the company cautions these are historical results, not projections for barebird. The launch reunites marketing teams behind Pooph's success -- Kindness Commerce and Prime Team Agency -- who will run social, influencer, and Amazon/TikTok Shop operations, with subsidiary ONM Environmental overseeing manufacturing.
Key figures
- Retail distribution
- nearly 40,000 stores by early 2025
- Pooph cumulative sales
- $125 million
- Biolargo supply revenue
- $20 million
AI analysis
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