Advantage Solutions Releases Two Proprietary Studies Revealing What Will Shape Retail in 2027
Advantage Solutions released two proprietary studies, the Advantage360 2026 Outlook Survey and 2026 Shopper Study, examining retail trends into 2027. Key findings include no surveyed manufacturers or retailers believing margin pressure has peaked, and shopping experience (62%) now outranking everyday low price (57%) as a driver of retailer choice.
Key figures
- Shopper study responses
- 8675
- Outlook survey responses
- 138
- Pct single store loyal shoppers
- 23%
- Pct manufacturers cutting trade spending
- 47%
- Pct shoppers prioritizing easy navigation
- 62%
- Pct manufacturers expect margin pressure through 2027
- 69%
AI analysis
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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.