X Marks the Spot: The StandardX Is Coming to Times Square
Hyatt and Extell Development announced plans for The StandardX Times Square, an approximately 1,800-room hotel at 255 West 45th Street marking the StandardX brand's North American debut. The property will anchor a new Manhattan tower featuring an enclosed free-fall thrill ride, an observation deck more than 1,000 feet up, and a substantial lineup of restaurants, bars and nightlife venues, with opening anticipated in the second half of 2028.
Key figures
- Room count
- approximately 1,800 rooms
- Opening timeline
- second half of 2028
- Observation deck height
- more than 1,000 feet above Manhattan
AI analysis
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