Wurl's Latest CTV Trends Report Reveals Significant Gaps in Streaming TV Content Transparency
Wurl, a wholly-owned subsidiary of AppLovin (NASDAQ: APP), released its CTV Trends Report finding that 89% of connected TV ad requests lack a usable program name and 15% carry little to no genre information. The report promotes Wurl's Content Intelligence Platform, launched in September 2026, which gives DSPs access to more than 140 billion monthly signal-rich CTV impressions with scene-level contextual targeting.
Key figures
- Platform launch
- September 2026
- Viewing hours yoy growth
- 12%
- Monthly signal rich ctv impressions
- 140 billion
- Pct ad requests missing program name
- 89%
- Pct requests with little or no genre info
- 15%
AI analysis
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