Mercado Libre Sr. Vice President of Advertising Jesus Moreno Sosa Discusses the Future of Advertising
Mercado Libre released a new episode of its 'Inside Mercado Libre' IR podcast featuring SVP of Advertising Jesus Moreno Sosa discussing Mercado Ads strategy, competitive position, and growth opportunities. The discussion touches on the shift toward full-funnel brand advertising — 25% of Mercado Ads campaigns now carry a branding objective — plus connected TV, the Netflix partnership starting early 2027, and a creator network of more than 12 million affiliates.
Key figures
- Netflix partnership start
- early 2027
- Affiliates creators network
- 12 million+
- Branding objective campaign share
- 25%
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