Real Canadian Superstore® and Canadian Hockey League Launch Sixth Annual Jersey Design Contest, Building on $1 Million Raised for President’s Choice Children’s Charity®
Loblaw's Real Canadian Superstore and the Canadian Hockey League launched the sixth annual CHL x Superstore Jersey Design Contest, running October 22 to November 12, 2026 across 32 markets. The program has raised $1 million for President's Choice Children's Charity through jersey auctions over its first five seasons.
Key figures
- Charity raised
- $1 million
- Participating markets
- 32
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