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Harley-Davidson Reports Third Quarter Financial Results And Raises HDMC and HDFS Guidance

$HOGPress releaseOct 29, 2026, 7:10 AM ETRead the release

Harley-Davidson reported Q3 2026 results and raised full-year HDMC and HDFS guidance for the second time this year, with North American retail sales up 9% -- the fourth straight quarter of growth -- and global dealer inventory down 26% YoY under the Back to the Bricks strategy. HDMC revenue of $964 million fell 10% YoY on an 8% shipment cut, but gross margin expanded 173 bps to 28.1% and HDMC Adjusted EBITDA margin improved to 9.7%. Consolidated net income of $43 million versus $377 million a year ago reflects the prior-year HDFS asset-light sale benefit rather than core deterioration. The board appointed two independent directors, Anthony Fassino and Bryan Slone, bringing it to ten members.

Key figures

Eps
0.4
Revenue
964017000
Guidance
FY26 raised: HDMC retail sales and wholesale shipments 135,500-139,000 units, HDMC operating income $25-55M; HDFS operating income $60-70M; HDI capital investment $140-165M. LiveWire withdrew guidance.
Revenue Yoy
-10%
Dividends q3
19000000
Hdmc gross margin
28.1%
Capital returned q3
110000000
Cash and equivalents
2076378000
Share repurchases q3
91000000
Hdmc operating income
44298000
Hdmc operating margin
4.6%
Prior year net income
377366000
Global retail sales yoy
5%
Gross margin change bps
173
Net income attributable
42762000
Hdmc worldwide shipments
33616
Global dealer inventory yoy
-26%
Hdmc adjusted ebitda margin
9.7%
Hdmc worldwide shipments yoy
-8%
North america retail sales yoy
9%

AI analysis

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