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Hertz Survey Reveals How Travelers Are Adapting Their Holiday Plans Amid Higher Travel Costs

$HTZPress releaseOct 29, 2026, 9:00 AM ETRead the release

Hertz released holiday travel survey and booking data showing Thanksgiving advance reservations up 16% year over year and Christmas/New Year's bookings up 7%, which the company attributes to travelers driving instead of flying amid higher airfares. Survey findings include 37% of Thanksgiving travelers driving to save money, 48% of respondents planning Thanksgiving travel, and Orlando ranking as the top destination for the second straight year.

Key figures

Survey respondents
1000
Thanksgiving bookings yoy
+16%
Christmas newyear bookings yoy
+7%

AI analysis

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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.

    HTZ: Hertz Survey Reveals How Travelers Are Adapting Their Holiday Plans Amid Higher Travel Costs — AI Analysis | Signal8