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Allison Worldwide Introduces the Allison Gen Z Collective in Collaboration with American University School of Communication

$STGWPress releaseOct 29, 2026, 9:30 AM ETRead the release

Allison Worldwide, a Stagwell agency, launched the Allison Gen Z Collective in collaboration with American University's School of Communication and its student-run agency SOC3. The program creates an ongoing feedback loop with Gen Z consumers and students to support the agency's Consumer Brands offering and cross-generational intelligence capabilities.

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