MS NOW Expands Its Membership to Connected TV Platforms Ahead of Election Day
Versant's MS NOW Membership is expanding to connected TV platforms — Roku, Apple TV, Samsung, Google TV, and Amazon Fire TV — one day before the midterm elections. For the first time, members can watch the 24/7 live linear feed on a TV without a cable subscription, alongside on-demand full episodes and member-exclusive features planned for Q1 2027. The Membership is priced at $7.99/month or $79.99/year with a 30% first-year annual discount through Nov.
Key figures
- Annual price
- $79.99
- Monthly price
- $7.99
- Audience reach
- more than 38 million Americans
- Promo discount
- 30% off first year of annual Membership through Nov. 17
- Weekly views engagement
- average viewer watches more than nine hours each week
- Ytd views youtube tiktok
- more than 4.5 billion
AI analysis
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