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Bath & Body Works Gives A Thousand Wishes New Ways to Shine

$BBWIPress releaseNov 2, 2026, 4:03 PM ETRead the release

Bath & Body Works is expanding its A Thousand Wishes franchise with two new scents, a new solid perfume format, and a limited-edition Swarovski-embellished eau de parfum with just 1,000 numbered bottles launching November 11. The fragrance has generated over $1 billion in total sales since its 2014 launch and ranked among the brand's top five fragrances by total shop sales in 2025.

Key figures

Us canada stores
more than 1,900
Product price range
$13 to $70
International locations
550-plus
Limited edition bottles
1000
Lifetime franchise sales
$1 billion

AI analysis

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