Calvin Klein launches Icon Cotton Stretch underwear campaign starring global football star Jude Bellingham
Calvin Klein, part of PVH Corp., launched a global campaign for its Icon Cotton Stretch underwear line starring footballer Jude Bellingham in his debut campaign for the brand. The campaign, shot in Madrid by Oliver Hadlee Pearch, launched globally on November 2 across Calvin Klein retail and social platforms and debuts the new Shine Trunk style.
Key figures
- Calvin klein global retail sales 2025
- $9 billion
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