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Enterprise GenAI Focus Shifts to Economics, Operations: ISG Studies

$IIIPress releaseNov 3, 2026, 10:00 AM ETRead the release

ISG (Nasdaq: III) published two new global research reports on generative AI services, finding that enterprise focus has shifted from advanced architectures to the economics, governance and operational viability of scaled GenAI deployments. The ISG Provider Lens Generative AI Services report evaluated 60 large and midsize providers across four quadrants, naming Accenture, Capgemini, Cognizant, HCLTech, IBM, Infosys, NTT DATA, TCS and Wipro among Leaders; a Specialists report evaluated 22 providers.

Key figures

Clients
more than 900
Professionals
1500
Providers evaluated main report
60
Providers evaluated specialists report
22

AI analysis

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