NIQ Product Intelligence Expands with New GDSN Capability to Deliver a Single Product Record Across Supply Chain and Agentic Commerce Ecosystems
NielsenIQ launched a new Global Data Synchronization Network (GDSN) capability within its NIQ Product Intelligence suite, built on Brandbank’s technology. The feature allows brands to create a single, governed product record that synchronizes across supply chains, retail networks, and emerging AI-powered shopping agents.
Key figures
- Population coverage
- 82%
- Countries of operation
- 90
- Global consumer spend coverage
- $7.4 trillion
AI analysis
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