Valvoline Instant Oil Change® Introduces The Ride Wrangler℠ to Remind Drivers to Change Wisely℠
Valvoline Instant Oil Change launched 'The Ride Wrangler,' a new integrated brand campaign developed with creative agency 3Headed Monster. The campaign features a cowboy sage character designed to position the brand as a trusted, smart choice for vehicle care, contrasting with competitors who focus on speed and discounts.
Key figures
- Team members
- 13,000
- Annual services
- 30 million
- Service centers
- 2,400
AI analysis
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