Celsius Holdings Announces Brand-Led Organizational Structure and Leadership Appointments to Help Accelerate Growth and Sharpen Execution Across Total Energy Portfolio

Celsius Holdings announced a brand-led reorganization into three U.S. business units — CELSIUS, Alani Nu, and Rockstar Energy & Emerging Growth — each led by a brand President reporting to Chairman and CEO John Fieldly. Alex Zigliara joins as President, CELSIUS from FIJI Water, and current CMO Rishi Daing becomes President, Rockstar Energy & Emerging Growth; a search is underway for an Alani Nu president.

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