Brunswick Showcases Record Mercury Share, Premium Product Momentum, and Innovation at FLIBS 2026

$BCPress releaseNov 5, 2026, 8:00 AM ETRead the release

Brunswick concluded the 2026 Fort Lauderdale International Boat Show with record Mercury Marine outboard share — roughly 62% of all outboards displayed and 78% of in-water exhibits. Boston Whaler and NAVAN exceeded their FLIBS 2025 revenue despite poor weather that cut attendance, with new models generating show sales and customer contracts for 2027 production slots.

Key figures

Mercury outboard display share: ~62%
Mercury outboard inwater share: ~78%

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