October Consumer Research Confirms Pet Health Remains Non-Negotiable Household Priority
Elanco released October consumer research showing 93% of surveyed pet owners maintained or increased pet spending over the past three months, with the same share expecting to maintain or increase spending in the year ahead. The survey of 2,018 U.S. consumers found only 7% would cut pet health spending under economic pressure, well below dining out, travel, or subscriptions, and 38% of owners have shifted medication purchasing outside the vet clinic to omnichannel options.
Key figures
- Pet owners sample
- 1495
- Survey sample size
- 2018
- Pct increased spend past 3mo
- 32%
- Pct expect to add pet next year
- 21%
- Pct maintained or increased spending
- 93%
- Pct would cut pet health under pressure
- 7%
AI analysis
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