AI-Driven Upgrade Cycle Expected to Fuel 8% Telecom Growth in 2026, NIQ Forecasts
NIQ released its 2026 Smartphone Forecast, projecting 8% global growth in the telecom sector driven by an AI-enabled upgrade cycle. The report highlights that on-device AI and ecosystem integration are becoming key differentiators for premium smartphones, with 9% of consumers citing AI performance as a purchase factor.
Key figures
- Ai driven purchase share
- 9%
- Refurbished market share
- 8%
- Global consumer spend coverage
- $7.4 trillion
- Global telecom growth forecast
- 8%
AI analysis
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