Forget The Tie - The Miller Lite 'Fix-Pack' Swaps Boring Father's Day Gifts With Broken Ones to Give You Quality Time With Dad
Molson Coors launched the Miller Lite 'Fix-Pack,' a limited-edition Father's Day gift featuring intentionally broken items like guitars and clocks. The campaign encourages dads and their adult children to spend quality time repairing the items together, followed by a Miller Lite.
Key figures
- Fix pack price
- 7.99
- Dads ideal gift survey pct
- 60%
- Americans rely on dad for repairs pct
- 51%
AI analysis
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