Sprinklr Introduces LLM Insights to Help Brands Understand and Influence How They’re Represented in AI-Generated Answers

Sprinklr announced LLM Insights, a new capability within its Sprinklr Insights platform that helps brands measure and influence their representation in AI-generated search results. The tool analyzes visibility, sentiment, and competitive positioning across large language models, addressing the risk of brands being excluded or misrepresented in GenAI answers. LLM Insights is currently in limited preview and will be generally available in Q3 2026.

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