Macy’s Kicks Off Summer as the Ultimate World Soccer HQ, Bringing the Global Game to Life Nationwide
Macy’s launched 'World Soccer HQ,' a summer omnichannel campaign featuring soccer apparel and collectibles from brands like Nike, adidas, and Puma. The initiative includes immersive in-store experiences at flagship locations and nationwide online assortments, timed for Father’s Day gifting. Macy’s partnered with the U.S.
Key figures
- Youth reached
- 571000
- Coach mentors trained
- 3000
- Mini pitches installed
- 88
AI analysis
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