Dole Expands Year Two of Highly Successful Global Campaign With Minecraft Designed Towards Maximum Performance With New Pineapple-Focused Experience
Dole Food Company announced the second phase of its global partnership with Minecraft, launching June 21 and running through October 3, 2026. The new campaign focuses on pineapple to celebrate Dole’s 125-year heritage, introducing an exclusive in-game 'Pineapple Hoodie' item and pineapple-inspired recipes.
Key figures
- Landing page views
- 2 million
- Retail discovery rate
- 70%
- Newsletter opt in rate
- 50%
- Purchase intent increase
- 60%
- Scan increase vs other programs
- 20x
AI analysis
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